Smithsonian Environmental Research Center (SERC) | Brand Videos & Photos
“Cosette significantly expanded our communications capacity. She developed videos for 19 different labs, ensuring that each video highlighted what was unique about each lab but felt like a cohesive collection. Her work provided engaging vehicles to communicate our work, taking care to balance accuracy, brand voice, and audience needs.”
Alison, Director of Public Engagement
The Challenge: Disconnection
SERC has 19 different labs conducting vital, high-level research, but they needed a way to tell their stories more cohesively and understandably.
The Strategy: Standardization
We developed a unified, documentary-style video framework to produce clear, engaging visual summaries for all 19 labs - breaking down complex, highly technical research into accessible stories.
The Outcome: Consistency
We highlighted the unique focus of each individual lab while carefully balancing accuracy, brand voice, and audience needs to present a cohesive institution.
Kim Komatsu | Ecosystems conservation lab
Genevieve Noyce | BioGeochemistry Lab
